No sales Pitch
Expert implementation, a highly effective strategic method, and open communication during the entire project. The team delivered measurable results and helped us rebuild trust, improve visibility, and establish a strong digital presence in a highly competitive manufacturing industry
Blacknut is a leading Indian manufacturer and supplier of innovative food and agricultural processing machinery. The company provides end-to-end solutions such as honey processing plants, makhana processing machines, fruit and vegetable dehydration plants, dryers, grading systems, and industrial processing equipment. With a focus on advanced technology and customer satisfaction, machines are designed to meet the needs of industries like food processing, agriculture, and packaging.
Despite having strong manufacturing capabilities and high-quality machinery, Blacknut faced significant challenges in the digital space. While the website existed, it was not functioning as a reliable lead-generation engine.
In addition, the site was blacklisted in google because of the unfair practices done by its old seo provider, which resulted in reduced search visibility and weakened authority on Google. This further limited the brand’s ability to attract qualified B2B buyers through organic channels.
As a result, Blacknut struggled to leverage digital channels effectively, even though the demand for its products existed in the market.
To overcome these challenges, Blacknut required a structured, compliant, and authority-driven digital marketing approach—one that could restore search trust, position the brand as an industry leader, attract qualified B2B buyers, and generate consistent inbound inquiries.
That’s when they partnered with iTSoftExpert.
Following a comprehensive analysis of Blacknut’s business challenges and digital gaps, iTSoftExpert designed and executed a full-funnel B2B digital marketing strategy. The approach was focused on restoring visibility, rebuilding search authority, and generating consistent, high-quality inbound leads.
The first phase focused on establishing a strong and compliant SEO foundation to recover search trust and improve keyword performance.
To support SEO efforts and guide prospects through the B2B decision-making journey, a structured content marketing plan was implemented.
This approach helped nurture prospects during the research and evaluation stages while positioning Blacknut as a trusted industry authority.
Social media was leveraged as a brand-building and credibility channel, rather than just a posting platform.
This strategy significantly strengthened brand recall, trust, and engagement quality among potential buyers.
To ensure increased traffic translated into inquiries, the website experience was optimized for conversions.
By combining SEO recovery, authority-driven content, strategic social media management, and conversion-focused UX improvements, iTSoftExpert transformed Blacknut's digital presence into a scalable, lead-driven growth channel.
At the start of the engagement, Blacknut's website was blacklisted in google because of the unfair practices done by its old SEO provider, which resulted in a significant loss of search visibility and authority.
Within a span of three months, iTSoftExpert successfully restored search trust, achieved first-page rankings for key commercial keywords, and rebuilt the brand's authority across search engines.
In parallel, Blacknut's social media presence—particularly Instagram—was strategically optimized. While vanity metrics such as reel views increased, the primary focus was on meaningful engagement. This resulted in stronger interactions, higher-quality engagement, and improved brand credibility among B2B audiences.
As organic visibility and brand authority strengthened, Blacknut was able to significantly reduce its dependency on paid advertising, optimizing monthly ad spend from approximately ₹50,000 to ₹15,000, without compromising inbound interest.
Given the nature of a B2B business, the sales cycle naturally involves longer consideration and decision-making timelines. However, due to improved digital authority and trust, Blacknut began receiving direct messages and inquiries straight into their inbox from qualified prospects.
The strategy effectively eliminated the need for heavy top-of-funnel outreach. Instead of actively pursuing B2B clients, Blacknut reached a stage where potential customers proactively approached the brand, driven by its established authority and visibility.
All data, screenshots, and performance metrics shared in this case study are real and taken directly from Google Search Console and Google Analytics.
This Google Search Console data demonstrates steady and sustainable organic growth, with increasing clicks, higher search visibility, improved CTR, and keyword positions moving consistently closer to page one.
The Google Analytics data shows strong organic traffic growth, with 1.3K active users (+14.4%), 9.4K events (+41.9%), 2 views per session (+32.6%), and 3.2K total views (+56.7%). This indicates increased organic reach, higher engagement, and improved user interaction compared to the previous period.
| Metric | Before | After | Business Impact |
|---|---|---|---|
| Organic SERP Presence | Low and inconsistent | 96.6% Organic Visibility | Strong, stable presence across Google search results |
| Other SERP Features | Minimal presence | 3.4% SERP feature visibility | Additional visibility beyond standard organic listings |
| Referring Domains | Very limited | 900+ referring domains | Significant growth in domain authority and trust |
| Backlinks | Low volume | 13,000+ backlinks | Strong link equity and improved search credibility |
| Link Growth Trend | Flat / slow | Consistent upward growth | Sustainable, long-term SEO performance |
| Domain Authority Signal | Weak | Strong and improving | Increased competitiveness in high-intent keywords |
This section highlights the growth in reach, engagement quality, and brand visibility achieved through consistent and strategy-driven social media execution.
This dashboard demonstrates consistent growth in content views, watch time, and interactions, reflecting improved engagement quality and stronger brand visibility through strategy-driven social media execution.
Over 97% of reel views were driven by non-followers, proving strong organic visibility and content-led discovery.
High non-follower reach indicates improved brand authority and algorithm trust, enabling Blacknut to attract new, relevant audiences organically rather than relying solely on existing followers.
This reel achieved 52,286+ organic views, with 97.1% of total views coming from non-followers, clearly demonstrating strong organic discovery and reach beyond the existing audience.
The data highlights how strategy-driven reel content helped Blacknut reach a wider, high-intent audience organically—positioning the brand in front of new B2B prospects without paid promotion.
Blacknut securing top Google positions for commercial, industry-specific keywords, driving qualified organic B2B discovery.
The image highlights Blacknut's top Google rankings for high-intent industry keywords, demonstrating strong organic visibility across competitive search terms. In the first result set, Blacknut ranks prominently for a commercial product query related to an apple chips plant, outperforming established competitors—indicating improved on-page relevance, authority, and search trust. The second result showcases visibility for makhana grading machine where Blacknut content also appears within rich SERP elements such as video results, further expanding discoverability beyond traditional listings.
Together, these rankings validate the effectiveness of the SEO recovery and authority-building strategy, proving that Blacknut not only regained search visibility after earlier setbacks but also secured first-page positions for buyer-intent keywords, directly supporting qualified inbound B2B inquiries and long-term organic growth.
The implementation of a structured, full-funnel digital strategy delivered measurable and sustainable business impact for Blacknut.
As a result, organic traffic evolved into a reliable, scalable lead-generation channel, reducing dependency on paid acquisition and outbound prospecting.
By combining SEO recovery, authority-driven content marketing, and strategic social media management into a unified digital growth framework, Blacknut successfully transformed its online presence. At the start of the engagement, the website had been impacted by previous non-compliant SEO practices, resulting in search visibility issues and loss of authority.
Through a structured recovery and growth strategy, the brand achieved:
Blacknut moved from actively pursuing clients to a position where prospects began approaching the brand directly, driven by restored search trust, strengthened authority, and content-led credibility.
Blacknut Recovered from Google Blacklisting — Blacknut's digital transformation demonstrates how a structured, compliant, and authority-focused B2B digital marketing strategy can convert a traditional manufacturing business into a scalable, lead-driven brand.
With improved keyword rankings, sustained organic growth, stronger social engagement, and consistent inbound inquiries, Blacknut is now well-positioned for long-term digital growth and market leadership in India's food processing machinery industry.
All performance metrics and insights shared in this case study are based on real, verifiable data from Google Search Console, Google Analytics, and platform dashboards.
If you're looking to achieve similar growth, visibility, and measurable results for your business, connect with iTSoftExpert and take the next step toward sustainable digital growth.
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