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ChefHe.art is a one-of-a-kind eCommerce platform offering personalized spice blends using its proprietary Personaware™ technology. The brand sought a complete website transformation to reflect its creative energy, simplify navigation, increase conversions, and deliver a faster, scalable user experience.
That’s where iTSoftexpert stepped in — to redesign, redevelop, and relaunch the platform using Duda, with performance, personalization, and growth in mind.
Poor load times (avg. 5.2 seconds)
Outdated UX and broken mobile responsiveness
Low conversion rates and user engagement
Complex, non-scalable infrastructure
No streamlined integration with Personaware™ tech
iTSoftexpert reimagined the ChefHe.art website from scratch:
Replatformed to Duda CMS for speed & flexibility
Integrated Personaware™ API for personalized product recommendations
Designed a mobile-first, UX-optimized interface
Embedded custom tools like “Ask the Spice Wizard”
Integrated ChefHeart TV for interactive content
Developed a membership portal for exclusive content & personalization
Connected advanced analytics (Google Analytics, Meta Pixel)
Duda CMS Core platform for development
HTML5 / CSS3 / JavaScript Front-end customization
Personaware™ API Personalized recommendation system
Google Analytics Performance tracking
Meta Pixel Ad targeting & tracking
Custom Widgets Dynamic forms, wizards, and memberships
Third-Party Integrations Email, media players, social links
The redesigned site elevated ChefHe.art from a slow, underperforming website to a high-converting, interactive culinary experience. With a sharp rise in user engagement and conversions, ChefHe.art is now well-positioned to scale and attract a loyal digital community.
ChefHe.art, Shopify Alternative, Duda CMS, Website Redesign, iTSoftexpert, eCommerce, Personalized Shopping, Custom API Integration, Website Optimization, UX/UI, Frontend Development, Conversion Rate Optimization, Membership Website, Video Integration, Personaware Technology, Spice Wizard Tool, SEO Optimization, Fast Website, Web Design Agency, Custom CMS Development
Let me know if you'd like this formatted for a presentation deck, website portfolio, or a LinkedIn post!
| Metric | Before | After | % Change |
|---|---|---|---|
| Average Load Time | 5.2s | 1.1s | ↓ 78% |
| Conversion Rate | – | +38% | ↑ 38% |
| Unique Visitors (Monthly) | – | +52% | ↑ 52% |
| Session Duration | 1m 20s | 2m 10s | ↑ 35% |
| Bounce Rate | 68% | 39% | ↓ 42% |
| Returning Users | – | +33% | ↑ 33% |
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