A B2B service provider in the USA was struggling with high Google Ads costs and low-quality leads. Despite ongoing ad investments, the leads lacked buying intent. The company wanted to shift toward higher-quality lead generation and improve long-term results via organic reach as well.

1. Google Ads Campaign Optimization:

✅ Audience Refinement: Focused targeting on decision-makers in key industries with high lifetime value potential.

✅ Negative Keyword Filtering: Filtered out irrelevant traffic and non-commercial queries to boost ad relevance and lower CPC.

✅ High-Impact Ad Copy: Tailored messaging that directly addressed B2B pain points with strong CTAs like “Talk to a Strategist.”

✅ Geo & Device Bid Adjustments: Focused budget on high-performing regions & devices, ensuring better visibility and clicks from ideal users.

2. Website & Funnel Enhancements:

💡 Lead Capture Page Revamp: Added sharp value-driven headlines, simplified form fields to reduce friction, and embedded testimonials, trust badges, and security seals.

🎯 Thank You Page Strategy: Redirected users to book a call or download a lead magnet, implemented dynamic personalization, and set up conversion tracking for better ROI attribution.

3. SEO Integration: Building Long-Term Organic Visibility

🔍 On-Page SEO Overhaul: Fixed heading structure, alt texts, and internal linking. Optimized service pages for industry-specific keywords.

📈 Content Strategy: Launched weekly blogs targeting long-tail keywords and created SEO landing pages with compelling CTAs.

🔗 Authority Building: Secured niche-relevant backlinks via digital PR and guest posts. Optimized GMB and directories for local visibility.